![]() and yes. Choosing between having only a wordmark or including a symbol will depend on what your logo needs to say (and to whom). The answer to the question of whether one category of logo is better than the other? No. Putting together symbols and type that don't make sense can confuse your audience and hurt your brand. But remember not to add something simply for the sake of adding more. LinkedIn, Canon, Nikon, eBay are examples of a wordmark logo design whereas CNN, BBC, HBO, IBM, and Louis Vuitton have all chosen lettermark logos. Adding imagery can sometimes tell the audience more about the company or product and add value to the brand. Don’t discard shapes Last but not least, you can incorporate shapes into your wordmark in order to add some extra personality. For longer names or global businesses, though, the brand might not come through effectively in a wordmark.Ī combination mark, on the other hand, can bring the best of both worlds to the right brand. For example, if you choose a playful typeface for your wordmark, consider using more muted colors (and vice versa). They work well for companies with distinctive or descriptive names, or for new or growing companies that are trying to build recognition. Without that work, you may see that apple as just an apple.īy contrast, wordmarks tell rather than showing. If you see Apple’s “apple” or the Nike Swoosh alone, you instantly know what brand that is, but those companies have worked for decades to earn that brand recognition. So why would a company choose to use one category of logo over another? There are a few considerations that can help guide you.īusinesses and designers alike are often drawn to the iconic feel of the symbol, but symbols are rarely used by themselves without the company having first invested heavily in brand recognition. It uses both a symbol and type to support the symbol (or vice versa). There is no type to go along with the symbol.Īs you might guess, a combination mark is a mix of both. There is no additional imagery to support the type.Ī symbol uses only an icon or imagery as the brand. This branch of logo uses only the company or product name as the brand. What’s the difference and is one better than the other?īefore we get into why you might choose one logo category over the other, let’s quickly define what makes up each. ![]()
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